Small team.
Deep expertise.
We're a focused team of engineers with over a decade of experience building software for manufacturers, distributors, and dealers of highly configurable products. We leverage cutting-edge tooling to deliver outsized value.
A small team that
punches above its weight.
ParableSoft isn't a 200-person agency. We're a tight-knit team of senior engineers who've spent years building software specifically for the configurable product industry. Every person on our team has direct domain expertise — we know how configuration rules work, how dealer networks operate, and why your current software probably doesn't fit.
Because we're small, you work directly with the people building your software. No project managers relaying messages. No junior developers learning on your dime. Just experienced engineers who understand your business and ship fast.
Domain Experts, Not Generalists
We don't build social media apps one month and manufacturing software the next. Configurable products are our entire focus — and have been for over a decade.
Senior Engineers Only
Every team member is a seasoned engineer with deep experience in Elixir, real-time systems, and the complexities of product configuration and order management.
Direct Access, Always
When you work with ParableSoft, you talk to the people writing the code. No layers of management, no telephone game. Fast decisions, fast iteration.
Deep industry knowledge
you can't fake
We've spent years embedded in the configurable product space. That experience shapes every decision we make — from database schemas to user interfaces.
Product Configuration
Rule engines, option dependencies, conditional visibility, dynamic pricing — we've solved every permutation of configuration complexity manufacturers throw at us.
Order-to-Production Pipelines
We understand the full lifecycle from quote acceptance through manufacturing to delivery. Our systems eliminate re-keying and keep every stakeholder in sync.
Multi-Tenant Dealer Systems
Dealer networks, tiered pricing, territory management, branded portals — we build the infrastructure that makes complex distribution channels work.
Bill of Materials
Nested assemblies, sub-components, raw materials — all derived dynamically from configuration selections. BOMs that are always accurate, always current.
AI-Augmented Workflows
We integrate AI where it actually helps — intelligent product recommendations, natural language configuration, automated document generation, and anomaly detection.
Enterprise Reliability
Fault-tolerant architectures built on the BEAM VM. Systems that handle thousands of concurrent users, complex calculations, and real-time updates without breaking.
Cutting-edge systems that
multiply our output
A small team delivers big results by choosing the right tools. We build on a modern stack designed for real-time, high-concurrency applications — and we augment everything with AI.
Elixir & the BEAM
Functional programming, lightweight processes, fault tolerance by design. Elixir lets a small team build systems that would require armies in other languages. Millions of concurrent connections, zero downtime deployments, and code that's a joy to maintain.
Phoenix LiveView
Real-time, interactive web applications without a separate frontend framework. One language, one codebase, instant UI updates. Configuration changes, pricing recalculations, order status — all reflected live without a single line of JavaScript.
AI & LLM Integration
We use AI as a force multiplier across our work — from code generation and testing to building AI-native product features. Our CPQ DSL was designed to be readable by both humans and language models.
Modern DevOps
Automated testing, continuous deployment, infrastructure as code. We ship working software every few weeks because our tooling makes it safe to move fast. Quality isn't sacrificed for speed — it enables it.
Small team, big leverage,
real results
We combine deep domain knowledge with modern tooling to deliver more value, faster, than teams three times our size.
Understand
We invest time upfront to learn your business — your products, your workflows, your pain points. This isn't billable discovery theater. It's how we build software that actually fits.
Architect
We design systems informed by a decade of patterns in this space. We know which abstractions will serve you in year three, not just week one.
Build & Ship
Working software, delivered in short cycles. We use Elixir, Phoenix, and AI-augmented development to ship features at a pace that surprises every client.
Partner
We don't disappear after launch. We stay engaged, evolving your software as your business grows. Long-term partnerships, not drive-by engagements.
Ready to work with a team
that gets your industry?
No pitch decks. No discovery fees. Just a conversation about your business and how we might help. If we're not the right fit, we'll tell you.
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